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Related Experiment Videos

BDJ readership survey.

J Montgomery

    British Dental Journal
    |April 12, 2000
    PubMed
    Summary
    This summary is machine-generated.

    A 1999 survey found the British Dental Journal (BDJ) remains a top UK dental publication. Readers prefer the BDJ for job hunting and research reports, indicating the 1998 redesign successfully incorporated reader feedback.

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    Area of Science:

    • Dental Journalism
    • Reader Engagement Studies

    Background:

    • The British Dental Journal (BDJ) has conducted reader surveys since 1992.
    • A significant redesign of the BDJ was implemented in 1998.

    Purpose of the Study:

    • To assess general reader views on the BDJ.
    • To evaluate the success of the 1998 BDJ redesign in addressing reader feedback from previous surveys.
    • To identify the BDJ's standing among UK dental publications.

    Main Methods:

    • A survey of BDJ readers was conducted during the summer.
    • The survey assessed general opinions and the impact of the 1998 redesign.

    Main Results:

    • The BDJ and BDA News were confirmed as the most read dental publications.

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  • Readers indicated a preference for the BDJ over other UK dental journals for job searching.
  • The BDJ is the preferred source for research reports among UK dental professionals.

    • Conclusions:

    • The 1999 survey findings suggest the BDJ continues to be a highly valued dental publication.
    • The 1998 redesign appears to have been successful in aligning the journal with reader expectations.
    • The BDJ maintains its position as a key resource for UK dental professionals seeking employment and research information.