The left-to-right nature of the masked onset priming effect in naming

Two experiments were performed to investigate the nature of the masked onset priming effect in naming, that is, the facilitation in naming latency that is observed when a target shares the initial grapheme/phoneme with a masked prime. Experiment 1 showed that the effect is not due to position-independent letter priming, since the naming of nonword targets preceded by masked primes was facilitated only if the prime shared the initial letter with the target (e.g., suf-SIB) and not if the prime shared the final letter (e.g., mub-SIB). Experiment 2 showed that the effect reflects the sharing of onsets rather than the initial letter, since facilitation due to an overlap of the initial letter was observed only for the simple onset target (e.g., penny-PASTE) for which the letter corresponded to the onset, and not for complex onset targets (e.g., bingo-BLISS). It is argued that the serial nature of the masked onset priming effect is best interpreted as the planning of articulation, rather than as the computation of phonology from orthography.