The initial segment strategy: a heuristic for route selection

J N Bailenson1, M S Shum, D H Uttal

  • 1Northwestern University, Evanston, Illinois, USA. bailenson@condor.psych.ucsb.edu

Memory & Cognition
|May 3, 2000
PubMed
Summary

People often use a route planning shortcut called the initial segment strategy (ISS). This heuristic causes people to choose different travel routes depending on their direction of travel.

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