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The initial segment strategy: a heuristic for route selection
J N Bailenson1, M S Shum, D H Uttal
1Northwestern University, Evanston, Illinois, USA. bailenson@condor.psych.ucsb.edu
Memory & Cognition
|May 3, 2000
Summary
People often use a route planning shortcut called the initial segment strategy (ISS). This heuristic causes people to choose different travel routes depending on their direction of travel.
Area of Science:
- Cognitive Psychology
- Human Navigation
- Spatial Decision-Making
Background:
- Route choices between two points are often asymmetric, with different paths selected for opposite directions.
- Existing models do not fully explain these observed route asymmetries in human navigation.
Purpose of the Study:
- To propose and test the initial segment strategy (ISS) as a cognitive heuristic explaining route asymmetries.
- To investigate whether route planning decisions are disproportionately influenced by the initial segments of potential routes.
Main Methods:
- Five experiments were conducted using artificial and real-world maps (e.g., college campuses).
- Participants made route selection decisions under varying conditions, including time pressure and explicit instructions.
- Analysis focused on identifying asymmetric route preferences and the influence of initial route straightness.
Main Results:
- Consistent route asymmetries were observed, favoring initially straight route segments.
- The initial segment strategy (ISS) was confirmed as a heuristic, relied upon more heavily under time constraints.
- Participants could select optimal routes when explicitly instructed, indicating awareness is possible.
Conclusions:
- The initial segment strategy (ISS) effectively accounts for directional asymmetries in route selection.
- This heuristic plays a significant role in everyday route planning, impacting choices on diverse map types.
- Understanding cognitive heuristics like the ISS is crucial for explaining human spatial decision-making.
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