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Updated: Jul 6, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
13:04

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods

Published on: September 19, 2012

Building uncertainty into cost-effectiveness rankings: portfolio risk-return tradeoffs and implications for decision

B J O'Brien1, M J Sculpher

  • 1Department of Clinical Epidemiology and Biostatistics, McMaster University, and Centre for Evaluation of Medicines, St Joseph's Hospital, Hamilton, Ontario, Canada. obrienb@mcmaster.ca

Medical Care
|May 9, 2000
PubMed
Abstract

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