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Pro-norm and anti-norm deviance within and between groups.

D Abrams1, J M Marques, N Bown

  • 1Department of Psychology, University of Kent at Canterbury, United Kingdom. d.abrams@ukc.ac.uk

Journal of Personality and Social Psychology
|May 23, 2000
PubMed
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People judge deviants differently based on whether their behavior supports or opposes group norms. Group loyalty influences perceptions, with pro-norm deviants seen more favorably than anti-norm deviants.

Area of Science:

  • Social Psychology
  • Group Dynamics
  • Attitude Research

Background:

  • Understanding social norms and individual deviance is crucial in social psychology.
  • Previous research often focused on the magnitude of deviance, not its direction relative to norms.

Purpose of the Study:

  • To investigate how the direction of deviance (pro-norm vs. anti-norm) affects evaluations of individuals.
  • To examine the role of group membership and perceiver identification in reactions to deviance.

Main Methods:

  • Participants evaluated hypothetical individuals who deviated from group norms in either a pro-normative or anti-normative direction.
  • Two studies were conducted, manipulating the direction of deviance and group membership (in-group vs. out-group).

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Main Results:

  • In-group members conforming to norms were rated more positively than deviants.
  • Pro-norm deviants were perceived as more attractive and less atypical than anti-norm deviants.
  • Anti-norm in-group deviants were evaluated more negatively than anti-norm out-group deviants, despite identical attitudes.

Conclusions:

  • Judgments of deviance are influenced by both the direction of the deviation and the target's group membership.
  • Perceptions of deviance are not solely based on magnitude but are modulated by subjective group dynamics and perceiver's group identification.