The impact of untruthful age reporting during tobacco compliance checks

A pilot study consisting of 76 compliance checks was conducted in October 1998 in Chautauqua County, New York, by a 15-year-old white female. Half of the merchants were randomized to be checked under a standard protocol whereby the minor was instructed to answer truthfully when asked about her age. The remaining stores were checked under a new protocol that permitted the minor to state that she was 18 years old if asked about her age. It was found that untruthful age reporting during compliance checks has little impact on the overall compliance rate.