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Updated: Oct 16, 2026

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

A content analysis of television advertising for the Massachusetts Tobacco Control Program media campaign, 1993-1996

W DeJong1, K D Hoffman

  • 1Harvard School of Public Health, Department of Health and Social Behavior, Boston, MA 02115, USA. dejong@hsph.harvard.edu

Journal of Public Health Management and Practice : JPHMP
|June 10, 2000
PubMed

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