Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Experiment Videos

Interactive multimedia and risk communication.

V J Strecher1, T Greenwood, C Wang

  • 1University of Michigan Comprehensive Cancer Center, Health Media Research Laboratory, Ann Arbor, MI, USA.

Journal of the National Cancer Institute. Monographs
|June 16, 2000
PubMed
Summary
This summary is machine-generated.

Related Concept Videos

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

The platelet-derived growth factor alpha-receptor is encoded by a growth-arrest-specific (gas) gene.

Proceedings of the National Academy of Sciences of the United States of America·1996
Same author

Data from men in greater Seattle area reveals no downward trend in semen quality: further evidence that deterioration of semen quality is not geographically uniform.

Fertility and sterility·1996
Same author

Microsatellite instability in transitional cell carcinoma of the urinary tract and its relationship to clinicopathological variables and smoking.

International journal of cancer·1996
Same author

Sexual dimorphism of cardiovascular responses to early blockade of bradykinin receptors.

Hypertension (Dallas, Tex. : 1979)·1996
Same author

Rate-determining steps for tyrosine phosphorylation by the kinase domain of v-fps.

Biochemistry·1996
Same author

Cell-type-specific expression of the platelet-derived growth factor alpha receptor: a role for GATA-binding protein.

Molecular and cellular biology·1996
Same journal

Impact of WHO Classification of Tumours on cancer prevention, diagnosis, research, public health, and economics.

Journal of the National Cancer Institute. Monographs·2026
Same journal

Cancer epigenetics: unraveling etiology and mechanisms to advance prevention.

Journal of the National Cancer Institute. Monographs·2026
Same journal

Oncogenic infections: targets highly amenable to cancer prevention.

Journal of the National Cancer Institute. Monographs·2026
Same journal

The continuing importance of the IARC's international remit in cancer research.

Journal of the National Cancer Institute. Monographs·2026
Same journal

Environmental and occupational cancer: highlighting research contributions from the IARC on its 60th anniversary.

Journal of the National Cancer Institute. Monographs·2026
Same journal

Progress in identifying the preventable causes of human cancer: the experience of the IARC Monographs program.

Journal of the National Cancer Institute. Monographs·2026
See all related articles

General risk messages are ineffective. New media technologies like the internet offer personalized risk communication, improving public health outreach and engagement for better health outcomes.

Area of Science:

  • Public Health
  • Health Communication
  • Digital Health

Background:

  • Traditional mass media risk messages are often ineffective and misleading.
  • Lack of personalization prevents conveying individual susceptibility and disease seriousness.
  • Advancements in new media technologies offer potential for tailored public health communication.

Purpose of the Study:

  • To explore the potential of interactive multimedia in risk communication.
  • To highlight how new media can overcome limitations of mass media.
  • To advocate for research and dissemination of new media approaches in public health.

Main Methods:

  • Review of current risk communication strategies.
  • Analysis of new media technologies (Internet, CD-ROM, kiosks) for public outreach.

Related Experiment Videos

  • Conceptual framework for interactive multimedia in risk communication.

    • Main Results:

    • Interactive multimedia can deliver personalized risk messages.
    • New media platforms allow for tailored content based on user needs and interests.
    • Potential for significantly improved efficacy in risk communication compared to mass media.

    Conclusions:

    • Interactive multimedia holds significant promise for enhancing risk communication.
    • Further research and stronger dissemination channels are crucial for realizing the potential of new media.
    • Personalized digital health communication strategies are key for future public health initiatives.