Decisions on child care: do sex and sexual orientation matter?

This experiment on person perception used a role-playing methodology to examine whether a target individual's sex and sexual orientation influence perceived abilities as a child care worker. Men and women (N = 78) role played the part of a parent who has placed an advertisement for a full-time babysitter. They received information about a male or female, heterosexual or homosexual applicant (randomly assigned). Although participants preferred to hire (and felt more comfortable leaving their children with) a heterosexual woman than any other type of applicant, they believed that homosexual men and women were as knowledgeable about aspects of child care, e.g., nutrition, first aid, as their heterosexual peers. The least preferred child care worker was a heterosexual man, perhaps because such a target is inconsistent with traditional sex-role expectations.