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Related Experiment Videos

The motivated tactician's juggling act: compatible vs. incompatible impression goals.

J B Ruscher1, S T Fiske, S B Schnake

  • 1Department of Psychology, Tulane University, New Orleans, LA 70118, USA. Janet.Ruscher@Tulane.edu

The British Journal of Social Psychology
|July 25, 2000
PubMed
Summary

When forming impressions, people with compatible goals are less selective and create simpler impressions. Those with incompatible goals form more complex impressions by considering all target attributes.

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Area of Science:

  • Social Psychology
  • Cognitive Psychology

Background:

  • Previous research on impression formation typically focuses on single goals, like accuracy or belief support.
  • The complex interplay of multiple, potentially conflicting, impression formation goals is not well understood.

Purpose of the Study:

  • To investigate how individuals manage and prioritize multiple impression formation goals.
  • To compare impression formation processes when goals are compatible versus incompatible.

Main Methods:

  • Participants were experimentally assigned compatible or incompatible impression formation goals.
  • The study analyzed attention to target attributes, interpretation biases, and the complexity of formed impressions.

Main Results:

  • Individuals with compatible goals exhibited less attention to target attributes and biased interpretations.

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  • Compatible goals led to less complex impressions compared to incompatible goals.
  • Incompatible goals resulted in perceivers being less selective and forming more complex impressions.

    • Conclusions:

    • Managing multiple impression formation goals significantly influences impression complexity.
    • Incompatible goals necessitate a broader consideration of target attributes, leading to more nuanced impressions.
    • Understanding goal prioritization is key to comprehending impression formation dynamics.