Why do we think? Consequences of regarding thinking as behavior
Related Experiment Video
Updated: Oct 15, 2026

The Adventures of Fundi Intervention Based on the Cognitive and Emotional Processing in Attention Deficit Hyperactive Disorder Patients
Published on: June 12, 2020
1Program in Economic and Organizational Psychology, Norwegian School of Management BI, Oslo. geir.overskeid@bi.no
Abstract:
Cognitive psychologists have made significant progress in explaining how people think. However, relatively little time and energy have been invested in understanding why we think--the factors that make us start or stop thinking, choose and change strategies and solutions. Such questions are linked to motivation and to discriminative and reinforcing stimuli. In this article, the idea that studying thinking as a form of behavior closely connected to antecedent stimuli and consequences leads to potentially important questions that are not presently being studied in the field of cognitive psychology. This is not an argument for reverting to behaviorism--rather, the argument is made that integrating a behavioral perspective on thinking would enrich cognitive psychology.
Related Concept Videos
Behaviorism
The core premise of behaviorism is its focus on observable behavior rather than internal thoughts or feelings. This approach argues that true scientific...
Cognition and Behavior
The Behavioral Perspective on Personality
Causes of Social Behavior II: Cognitive Processes
Cognitive Learning
E. C. Tolman's theory of purposive behavior emphasizes that much behavior is goal-directed. He argued that to understand behavior, we must look at the entire sequence of actions leading to a goal. For instance, high school students study hard, not just due to past reinforcement but also to achieve the goal of getting into a good college.
Tolman introduced the idea that behavior is influenced by...
Counterfactual Thinking

