Related Experiment Video
Updated: Aug 12, 2026

New Variations for Strategy Set-shifting in the Rat
Published on: January 23, 2017
Rethinking the status quo
1Maddison Limited, Pulborough, UK. design@maddison.co.uk
Abstract:
Even when a medical device appears to have been refined, tested and used extensively there is invariably scope for further improvement. Input from outside the relevant specialist field can encourage a rethink of the status quo. The resultant enhancements can benefit the doctor and patient as well as offer the manufacturer a marketing opportunity to increase sales and profitability. This design story describes innovation in intrauterine contraceptive device technology.
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