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Social character of materialism
A Chatterjee1, J M Hunt, J B Kernan
1Department of Management and Marketing, Slippery Rock University, PA 16057, USA. anindya.chatterjee@sru.edu
Psychological Reports
|August 10, 2000
Abstract:
Scores for 170 undergraduates on Richins and Dawson's Materialism scale were correlated with scores on Kassarjian's Social Preference Scale, designed to measure individuals' character structure. A correlation of .26 between materialism and other-directed social character suggested that an externally oriented reference system guides materialists' perceptions, judgments, acquisitions, and possessions.