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Gender differences in self-image described by Malhotra's Self-concept Scale.

R E Goldsmith1, L R Flynn

  • 1Marketing Department, College of Business, Florida State University, Tallahassee 32306-1110, USA. rgoldsm@garnet.acns.fsu.edu

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|August 10, 2000
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This study reveals distinct self-image perceptions between male and female students using Malhotra's Self-concept Scale. Men reported being more rugged and organized, while women described themselves as more delicate and emotional.

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Area of Science:

  • Psychology
  • Social Psychology
  • Gender Studies

Background:

  • Understanding gender differences in self-perception is crucial in psychology.
  • Previous research suggests varying self-descriptions between males and females.
  • Malhotra's Self-concept Scale offers a tool to explore these differences.

Purpose of the Study:

  • To investigate gender-based differences in undergraduate students' self-image.
  • To evaluate the utility of Malhotra's Self-concept Scale in measuring these differences.

Main Methods:

  • A survey was conducted with 69 male and 51 female undergraduate students.
  • Participants described their self-image using the 15 adjective pairs from Malhotra's Self-concept Scale (1981).
  • Statistical tests were used to compare mean differences in self-descriptions between genders.

Main Results:

  • Men perceived themselves as more rugged, dominating, unorganized, rational, formal, and colorless.
  • Women perceived themselves as more delicate, submissive, organized, emotional, informal, and colorful.
  • Significant mean differences were found in self-descriptions between male and female students.

Conclusions:

  • The findings align with existing literature on male/female psychological differences.
  • Malhotra's Self-concept Scale effectively measures specific aspects of self-image related to gender.
  • The scale provides a simple and convenient method for assessing these gendered self-perceptions.