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Current gender stereotypes and their evaluative content.

M Hosoda1, D L Stone

  • 1Department of Psychology, San José State University, CA 95192-0120, USA.

Perceptual and Motor Skills
|August 12, 2000
PubMed
Summary
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Current gender stereotypes show men with more negative traits than women. While stereotype content is stable, the favorability of these traits is shifting, indicating a more negative masculine stereotype.

Area of Science:

  • Psychology
  • Sociology
  • Gender Studies

Background:

  • Gender stereotypes are societal beliefs about attributes and behaviors of men and women.
  • Understanding current gender stereotypes is crucial for social and psychological research.
  • Previous research indicates stability in the content of gender stereotypes over time.

Purpose of the Study:

  • To assess current gender stereotypes among undergraduate students.
  • To evaluate the favorability of attributes ascribed to men and women.
  • To investigate changes in the value attached to stereotypic gender traits.

Main Methods:

  • Two independent samples of undergraduate students were used.
  • Sample 1 (n=173) rated 300 attributes for gender stereotyping.

Related Experiment Videos

  • Sample 2 (n=57) evaluated the favorability of these attributes.

    • Main Results:

    • College students ascribed distinct attributes to men and women.
    • The content of gender stereotypes appears unchanged over the years.
    • A higher number of unfavorable attributes were assigned to men compared to women.
    • This resulted in a more negative masculine stereotype.

    Conclusions:

    • Gender stereotype content remains consistent, but its favorability is evolving.
    • The masculine stereotype is perceived more negatively than the feminine stereotype.
    • Findings highlight a shift in the valuation of gendered traits in contemporary society.