Costs and benefits in perceptual categorization
Related Experiment Video
Updated: Oct 13, 2026

Creating Objects and Object Categories for Studying Perception and Perceptual Learning
Published on: November 2, 2012
1Department of Psychology, University of Texas, Austin 78712, USA. maddox@psy.utexas.edu
Abstract:
Observers categorized perceptual stimuli when the category costs and benefits were manipulated across conditions, and costs were either zero or nonzero. The cost-benefit structures were selected so that performance across conditions was equivalent with respect to the optimal classifier. Each observer completed several blocks of trials in each of the experimental conditions, and a series of nested models was applied to the individual observer data from all conditions. In general, performance became more nearly optimal as observers gained experience with the cost-benefit structures, but performance reached asymptote at a suboptimal level. Observers behaved differently in the zero- and nonzero-cost conditions, performing consistently worse when costs were nonzero. A test of the hypothesis that observers weight costs more heavily than benefits was inconclusive. Some aspects of the data supported this differential weighting hypothesis, but others did not. Implications for current theories of cost-benefit learning are discussed.
More Related Videos
Related Concept Videos
Factors Affecting Perception
An illustrative example of a perceptual set is the scenario where an airline pilot told...
Perception
Bottom-up processing begins at the sensory level, where receptors detect external environmental stimuli. These could include the tactile sensation of...
Gestalt Principles of Perception
Perceptual Constancy
Size constancy is the recognition that an object remains the same size, even when its image on the retina changes. For instance, a bus is perceived to be large enough to carry people, even if it looks tiny from...
Preoperational Thought III: Identities and Categorization
The Representativeness Heuristic

