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Values and justifications in health communication interventions: an analytic framework
1Department of Family Medicine, University of Medicine and Dentistry of New Jersey, Robert Wood Johnson Medical School, New Brunswick 08903-0019, USA.
Journal of Health Communication
|October 1, 1996
Summary
This study introduces a framework to systematically analyze the values and ethics in health communication interventions. It aids in examining intervention design, implementation, and evaluation for social change.
Area of Science:
- Health Communication
- Public Health Ethics
- Intervention Science
Background:
- Health communication interventions often embed unexamined values and ethical concerns.
- Practitioners, policymakers, and researchers may overlook these embedded values.
- A systematic approach is needed to address these ethical dimensions.
Purpose of the Study:
- To present a conceptual framework for analyzing values and justifications in health communication interventions.
- To provide a systematic approach for examining intervention design, implementation, and evaluation.
- To offer additional criteria for program evaluation and policy-making.
Main Methods:
- Development of a conceptual framework.
- Systematic analysis of intervention facets: problem definition, strategies, stakeholders, and evaluation.
- Normative perspective on intervention design and implementation.
Main Results:
- The framework identifies values and justifications across all intervention facets.
- It highlights the frequent unexamined nature of ethical concerns in practice.
- Provides constructs for normative analysis and social change perspectives.
Conclusions:
- The framework offers a systematic approach to analyze health communication interventions ethically.
- It enhances understanding of interventions as social change phenomena.
- The framework provides valuable criteria for program evaluation and policy development.