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Diffusion of innovations theory and work-site AIDS programs.

T E Backer1, E M Rogers

  • 1Human Interaction Research Institute, Northridge, California, USA.

Journal of Health Communication
|August 18, 2000
PubMed
Summary

Workplace AIDS programs adoption is driven by key individuals or tragic events. The Business Responds to AIDS (BRTA) program requires further adoption to become self-sustaining.

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Area of Science:

  • Public Health
  • Organizational Behavior
  • Health Management

Background:

  • Work-site Acquired Immunodeficiency Syndrome (AIDS) programs are crucial for employee well-being and business continuity.
  • The adoption of such programs can be influenced by various organizational and external factors.
  • Understanding the drivers of adoption is key to successful implementation.

Purpose of the Study:

  • To investigate the adoption process of work-site AIDS programs.
  • To identify key factors influencing the initiation and implementation of these programs.
  • To evaluate the progress of the Business Responds to AIDS (BRTA) program.

Main Methods:

  • Case study analysis of four companies adopting work-site AIDS programs.
  • Examination of program origins, including the role of "champions" and significant events.
  • Assessment of program modifications, including adaptations of the BRTA program.

Main Results:

  • Program adoption was primarily initiated by a "champion" or a tragic event (e.g., an employee contracting AIDS).
  • Two of the investigated programs were based on the Centers for Disease Control and Prevention's BRTA model.
  • The BRTA program, as an innovation, has not yet achieved critical mass for self-sustained adoption.

Conclusions:

  • The adoption of work-site AIDS programs is often catalyzed by individual advocacy or crisis.
  • The BRTA program's success depends on reaching a tipping point for widespread, rapid adoption.
  • Further research and strategic implementation efforts are needed to accelerate the adoption of effective AIDS workplace initiatives.

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