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Related Experiment Videos

A five-stage model for sustaining a community campaign.

R E Rudd1, J Goldberg, W Dietz

  • 1Department of Health and Social Behavior, Harvard School of Public Health, Boston, MA 02115, USA. rrudd@hsph.harvard.edu

Journal of Health Communication
|September 8, 2000
PubMed
Summary

The Sisters Together, Move More Eat Better program used a community-based approach to improve nutrition and physical activity in young Black women. This pilot study highlights a five-phase model for sustainable public health campaigns.

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Area of Science:

  • Public Health
  • Health Communication
  • Community Health

Background:

  • Inner-city communities face unique challenges in accessing resources for healthy lifestyles.
  • Young Black women are a key demographic for targeted health interventions.
  • Existing public health campaigns often lack community integration and long-term sustainability.

Purpose of the Study:

  • To describe the design and implementation of the Sisters Together, Move More Eat Better pilot communication program.
  • To evaluate a hybrid model combining social marketing and community building for health promotion.
  • To explore the potential of a five-phase model for extending campaign longevity and fostering community engagement.

Main Methods:

  • The program utilized a five-phase model: design, promotion, demonstration, transfer, and sustained activity.

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  • Social marketing principles were integrated with community-building strategies.
  • Partnerships and coalition development were key components for program sustainability.

    • Main Results:

    • The pilot program successfully engaged young Black women in three inner-city communities.
    • The hybrid model demonstrated potential for improving nutrition and physical activity behaviors.
    • The five-phase approach provided a framework for campaign development and community integration.

    Conclusions:

    • The Sisters Together, Move More Eat Better program offers a scalable model for health communication initiatives.
    • Community-based participatory approaches are crucial for effective and sustainable health behavior change.
    • The hybrid communication program design can enhance public health campaign lifespan and impact.