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Related Experiment Videos

A qualitative evaluation of the Harvard Cancer Risk Index.

K M Emmons1, S Koch-Weser, K Atwood

  • 1Division of Community-Based Research, Dana-Farber Cancer Institute, Boston, MA 02115, USA. karen_emmons@dfci.harvard.edu

Journal of Health Communication
|September 8, 2000
PubMed
Summary

The Harvard Cancer Risk Index (HCRI) educates the public on cancer risks. Qualitative feedback showed it was well-received, personalizing risk scores to encourage behavior change.

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Area of Science:

  • Public Health
  • Epidemiology
  • Behavioral Science

Background:

  • Public understanding of cancer risk factors is challenged by voluminous and contradictory information.
  • The Harvard Cancer Risk Index (HCRI) was developed to address this by educating the public on major cancer risks.

Purpose of the Study:

  • To gather initial feedback on the wording and presentation of the HCRI.
  • To explore public perception of cancer risks and interpretation of the HCRI.

Main Methods:

  • Qualitative research study involving participant feedback on the HCRI.
  • Evaluation of participant reactions to risk information and personalization.

Main Results:

  • The HCRI was generally well-received, with participants valuing information on cancer risks and mechanisms.

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  • Personalized risk scores aided focus on changeable behaviors.
  • Some participants expressed dissatisfaction with omitted risk factors like pollution.
  • Conclusions:

    • The HCRI shows promise as a tool for public education and motivating behavior change regarding cancer risks.
    • Preliminary evidence suggests the index may effectively mobilize individuals toward risk reduction.
    • Further quantitative evaluation of the HCRI's impact is planned.