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Assessing prosocial message effectiveness: effects of message quality, production quality, and persuasiveness

E W Austin1, B Pinkleton, Y Fujioka

  • 1Edward R. Murrow School of Communication, Washington State University, Pullman 99164-2520, USA. eaustin@wsu.edu

Journal of Health Communication
|September 8, 2000
PubMed

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