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Updated: Feb 11, 2026

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'Get it on' in the millennium.

L A Riddell1, U Kuchimanchi, J Cope

  • 1Oxford Genitourinary Medicine, Harrison Department, Radcliffe Infirmary, Oxford, UK.

International Journal of STD & AIDS
|September 21, 2000
PubMed
Summary
This summary is machine-generated.

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Assessing health promotion campaigns is possible and valuable. Genitourinary medicine clinics effectively evaluate sexual health initiatives, informing future strategies for sexually transmitted infections (STIs) and pregnancy prevention.

Area of Science:

  • Public Health
  • Sexual Health Promotion
  • Health Services Research

Background:

  • The Health Education Authority initiated a sexual health campaign during the holiday season.
  • The campaign aimed to boost awareness and decrease rates of sexually transmitted infections (STIs) and unintended pregnancies.

Purpose of the Study:

  • To evaluate the local impact of the sexual health promotion campaign.
  • To assess the effectiveness of health promotion campaigns within genitourinary medicine (GUM) clinics.

Main Methods:

  • A study was conducted in two GUM clinics to assess the campaign's effects.
  • Data collection focused on campaign reach and impact on STI incidence and pregnancy rates.

Main Results:

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  • Campaign effectiveness assessment, though infrequent, is feasible.
  • GUM clinics serve as effective sites for evaluating health promotion campaigns.
  • Findings from such evaluations offer crucial insights for refining future campaign targeting.

    • Conclusions:

    • Health promotion campaigns can be assessed for effectiveness.
    • Genitourinary medicine clinics are suitable venues for campaign evaluation.
    • Data from GUM clinic assessments aids in optimizing future health promotion efforts.