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Updated: Oct 12, 2026

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

Effects of direct-to-consumer advertising of pharmaceutical products on college students

L J Burak1, A Damico

  • 1MAHPLS Department, Bridgewater State College, Bridgewater, MA 02325, USA. LBURAK@bridgew.edu

Health Marketing Quarterly
|September 30, 2000
PubMed

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