Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Experiment Videos

The marketing function in managed care systems.

K Fleming1, M Short, W E Warren

  • 1Columbia State Community College, TN 38402-1315, USA.

Health Marketing Quarterly
|September 30, 2000
PubMed
Summary
This summary is machine-generated.

Related Concept Videos

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Dosimetric comparison of intensity modulated proton therapy and knowledge-based volumetric arc therapy for left-sided breast cancer.

Physica medica : PM : an international journal devoted to the applications of physics to medicine and biology : official journal of the Italian Association of Biomedical Physics (AIFB)·2026
Same author

Microstructural alterations of major thalamic nuclei in the chronic pediatric spinal cord injured population.

World neurosurgery: X·2024
Same author

Modelling approaches for biomass gasifiers: A comprehensive overview.

The Science of the total environment·2022
Same author

Short communication: Variation of total immunoglobulin G and β-lactoglobulin concentrations in colostrum and milk from Canadian Holsteins classified as high, average, or low immune responders.

Journal of dairy science·2016
Same author

Aboriginal street-involved youth experience elevated risk of incarceration.

Public health·2015
Same author

Retained tooth fragment.

British dental journal·2010
Same journal

Selling health or communicating care? A bibliometric mapping of health marketing communications.

Health marketing quarterly·2026
Same journal

Dental self-confidence in digital health marketing systems: Adolescent well-being and social media use.

Health marketing quarterly·2026
Same journal

People with disabilities and Meta Humans: A review-based research note for transformative service researchers.

Health marketing quarterly·2026
Same journal

Exploring signaling and health beliefs in social media influencer communication on obesity management medications.

Health marketing quarterly·2026
Same journal

From access to agency: ICT usage, psychological empowerment, and health outcomes among rural women in emerging economies.

Health marketing quarterly·2026
Same journal

When relocation feels forced: Social identity threat and dietary vulnerability across the food processing continuum.

Health marketing quarterly·2026
See all related articles

This paper examines the unique challenges and impacts of marketing integrated health care systems within the growing managed care industry. It explores new strategies and trends shaping this evolving market.

Area of Science:

  • Health Services Marketing
  • Healthcare Management
  • Integrated Health Systems

Background:

  • The healthcare industry is increasingly adopting managed care models.
  • Marketing professionals face challenges in promoting highly integrated healthcare systems.
  • Understanding the evolving landscape of healthcare marketing is crucial.

Purpose of the Study:

  • To identify the unique characteristics of managed care marketing.
  • To analyze the impact of managed care on healthcare marketing strategies.
  • To forecast future trends and strategies in managed care marketing.

Main Methods:

  • Exploratory analysis of managed care marketing.
  • Review of current healthcare marketing practices.
  • Identification of emerging trends and strategies.

Related Experiment Videos

Main Results:

  • Managed care marketing requires a focus on integrated system benefits.
  • Managed care has shifted healthcare marketing towards value-based and patient-centric approaches.
  • Key trends include digital marketing, patient engagement, and data analytics.

Conclusions:

  • Managed care necessitates distinct marketing approaches.
  • Adaptation to new strategies is vital for healthcare marketers.
  • Future success depends on embracing innovation and patient-centeredness.