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Toward a new communications framework for HIV/AIDS.

C O Airhihenbuwa1, B Makinwa, R Obregon

  • 1Department of Biobehavioral Health, Pennsylvania State University, University Park 16802, USA. aou@psu.edu

Journal of Health Communication
|September 30, 2000
PubMed
Summary
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A new HIV/AIDS communication framework shifts focus from individuals to societal contexts like policy, SES, culture, gender, and spirituality. This approach aims to improve prevention and care in affected global regions.

Area of Science:

  • Public Health
  • Communication Theory
  • Social Sciences

Background:

  • The Joint United Nations Programme on HIV/AIDS (UNAIDS) recognized the significant burden of HIV/AIDS in Africa, Asia, Latin America, and the Caribbean.
  • Existing communication theories/models were reviewed for their applicability to HIV/AIDS prevention and care in these diverse regions.

Purpose of the Study:

  • To examine the application of current communication theories to HIV/AIDS prevention and care.
  • To develop an improved communications framework for HIV/AIDS in key global regions.

Main Methods:

  • Convened 103 leading researchers and practitioners globally.
  • Conducted five consultative workshops to review and rethink communication theories/models.
  • Developed a new communications framework for HIV/AIDS.

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Main Results:

  • Existing theories were found to be inadequate for the complexities of HIV/AIDS in the specified regions.
  • A novel framework was created, expanding focus beyond the individual.
  • The framework incorporates five key contextual domains: government policy, socioeconomic status, culture, gender relations, and spirituality.

Conclusions:

  • A context-based communication framework is essential for effective HIV/AIDS prevention and care.
  • Addressing multifaceted societal influences is crucial for behavioral change in HIV/AIDS.
  • The new framework offers a more holistic approach to combating the HIV/AIDS epidemic.