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Relationship between preference for red and locus of control.

S Singg¹, T L Whiddon

¹Department of Psychology and Sociology, Angelo State University, TX 76909, USA. Sangeeta.Singg@angelo.edu

Perceptual and Motor Skills

|September 30, 2000

Summary

Lüscher color theory assumptions about red were tested. Internal locus of control scorers preferred red more than External scorers, with no sex differences found.

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Area of Science:

Psychology
Color Theory
Personality Psychology

Background:

The Lüscher color theory posits specific psychological associations for colors.
Red is theoretically linked to assertiveness and external control.

Purpose of the Study:

To empirically validate Lüscher's assumptions regarding the color red.
To investigate the relationship between preference for red, locus of control, and sex.

Main Methods:

Correlational study involving 200 undergraduates (100 men, 100 women).
Participants were categorized as Internal or External scorers using the Rotter Internal-External Locus of Control Scale.
Preference for red was assessed using the short form of the Lüscher Color Test.

Main Results:

Analysis of variance confirmed that individuals with an Internal locus of control significantly preferred red over External scorers.
No statistically significant difference in red preference was found between male and female participants.

Conclusions:

The study supports Lüscher's theoretical assumptions linking preference for red to an Internal locus of control.
Locus of control appears to be a more significant factor than sex in determining red preference within this context.

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