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Related Experiment Videos

The structure of attitudes: attribute importance, accessibility and judgment.

F van Harreveld1, J van der Pligt, N K de Vries

  • 1Department of Social Psychology, University of Amsterdam, The Netherlands. sp_Harreveld@macmail.psy.uva.nl

The British Journal of Social Psychology
|October 21, 2000
PubMed
Summary

Identifying important attitude attributes enhances recall and speeds up judgment. This suggests a bottom-up process where key factors influence overall attitudes, remaining stable over time.

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Area of Science:

  • Social Psychology
  • Cognitive Psychology

Background:

  • Attitude research often focuses on overall evaluations.
  • Understanding the structure and accessibility of attitude components is crucial.

Purpose of the Study:

  • To investigate the relationship between attribute importance, accessibility, and judgment speed.
  • To examine the stability of attitude structure over time.

Main Methods:

  • Two studies assessed attitudes towards condom use and smoking.
  • Participants rated attribute probability/desirability and selected important attributes.
  • Response times and a lexical decision task measured attribute accessibility and recall.

Main Results:

  • Individually selected important attributes were retrieved and judged faster.

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  • Attribute judgments were quicker than overall attitude evaluations, indicating a bottom-up process.
  • Attribute accessibility remained stable one week later, with better recall for important attributes.

    • Conclusions:

    • Attribute importance significantly impacts judgment speed and accessibility.
    • Attitude formation appears to be a bottom-up process.
    • The structure of important attitude attributes demonstrates temporal stability.