Getting your nursing program in the "news"

Getting in the news usually needs to be a planned event with intentional actions and strategies. In most cases, news from the nursing program needs to be an administrative or faculty goal with a strategy for how this will occur. There must be a commitment to ensure that timely information is provided so that a news item can actually become reality. Most importantly, when newspapers and the media are provided with this information in a news release it must be written in a style that piques the interest of the editor and causes it to be selected as news (Perloff, 1997). If time is taken to interact with reporters and to understand how the media works, it can provide support to achieve the goals and outcomes of a nursing program.