Related Experiment Video
Updated: Aug 2, 2026

Using Electroencephalography Measurements and High-quality Video Recording for Analyzing Visual Perception of Media Content
Published on: May 26, 2018
William Hogarth, unwitting neurochemist?
1Mental Health Research Institute and Department of Biological Chemistry, University of Michigan, Ann Arbor 48104-1687, USA.
Abstract:
William Hogarth's famous etching Gin Lane is often used to illustrate the debilitating results of alcohol addiction. Less well known is the companion etching Beer Street in which death, murder and squalor are replaced by health, orderliness and joy. Some 250 years later, the rise of science, and specifically of neurochemical research, has defined how the malnutrition, including avitaminosis, resulting from addiction to distilled spirits (rather than more judicious use of less potent alcoholic beverages) disturbs brain metabolism and function. These two etchings, which have survived for their historical and artistic value, continue to have sociological and clinical relevance.
Related Concept Videos
Chemical Reactions
Chemical Reactions Rearrange Atoms into New Substances
A chemical reaction takes starting materials—the reactants—and changes them into different...
Pinocytosis
Negative Regulator Molecules
The Sympathetic Nervous System
The Blood-brain Barrier
Photochemical Electrocyclic Reactions: Stereochemistry
Selection Rules: Photochemical Activation

