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How consumers evaluate health care quality: Part I
Health Marketing Quarterly
|November 7, 2000
Summary
Consumers critically assess information sources when choosing health care services. This study overviews how Americans evaluate health information quality for making informed decisions about healthcare products and services.
Area of Science:
- Health Services Marketing
- Consumer Health Information Evaluation
- Healthcare Decision-Making
Background:
- Information significantly influences consumer choices in healthcare.
- Consumers critically evaluate the source of health information.
- This study addresses the need to understand consumer information evaluation in healthcare.
Purpose of the Study:
- To provide an overview of a study examining how Americans evaluate the quality of consumer health information.
- To establish a foundation for subsequent reports on specific healthcare services.
- To explore the role of information source credibility in healthcare decisions.
Main Methods:
- Overview of a multi-part research series.
- Focus on the general evaluation of consumer health information quality.
- Methodology designed to inform subsequent detailed analyses.
Main Results:
- Americans' evaluation of health information quality is complex.
- Information source is a key factor in consumer trust and decision-making.
- This initial report sets the stage for deeper insights.
Conclusions:
- Understanding consumer information evaluation is crucial for effective healthcare marketing.
- The credibility of information sources impacts healthcare service selection.
- Further research will delve into specific healthcare sectors like health plans, hospitals, and doctors.
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