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Key steps in the strategic analysis of a dental practice
J L Armstrong1, A E Boardman, A R Vining
1Aarm Dental Group, Faculty of Dentistry, University of British Columbia, Vancouver, Canada.
Health Marketing Quarterly
|November 7, 2000
Abstract:
As dentistry is becoming increasingly competitive, dentists must focus more on strategic analysis. This paper lays out seven initial steps that are the foundation of strategic analysis. It introduces and describes the use of service-customer matrices and location-proximity maps as tools in competitive positioning. The paper also contains a brief overview of the role of differentiation and cost-control in determining key success factors for dental practices.