Publishing (whatever that means) neuroscience in the new millennium

The World Wide Web and other forms of digital communication have led some to predict the demise of printed journals. In my experience, it is clearly demonstrable that scientific articles can be more efficiently reviewed and edited by digital document sharing. Nevertheless, high quality print journals will remain the preferred scholarly venue for authors's best works for some time to come. However, while innovative means to share raw data, validate observations, and disseminate scientific information are emerging, no system of 'publishing' will serve the community optimally unless the ethical behavior of human scientists can be maintained and appropriately rewarded.