Identity revisited in the new technological culture

Cultural changes permeate incrementally our individual and collective identities in subtle, barely perceptible ways. The recent rapid advances in technology impacted, skewed, and changed pre-existing pillars of individual and collective identities. The paper focuses on the changes in roles and relationships between generations. Acceptance and ability to absorb the benefits of globalization demands adjustment, including some tolerance of the pitfalls of globalization. Special concern is voiced about the developing trend, demand, and interest in speed of communication that leads to a decrease in depth of evaluation. There is an increased focus on talking rather than on thinking, and a decrease in human relationship, while technology and finance are enthroned as the overriding determinants of human interaction. These profound changes demand psychosocial flexibility. In order to benefit from the overwhelming benefits of new technology, personal, social, professional, and cultural views need to undergo profound re-examination and re-evaluation.