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Related Experiment Videos

Effects of "mere exposure" on learning and affect.

D J Stang

    Journal of Personality and Social Psychology
    |January 1, 1975
    PubMed
    Summary

    Learning mediates the link between repeated exposure and affect. This suggests that the process of learning itself may be rewarding, clarifying how stimulus familiarity influences our feelings.

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    Area of Science:

    • Psychology
    • Cognitive Science
    • Social Psychology

    Background:

    • Repeated exposure to stimuli influences emotional responses (affect).
    • The underlying mechanisms connecting exposure frequency and affect are not fully understood.
    • Berlyne's two-factor theory addresses stimulus familiarity but may require refinement.

    Purpose of the Study:

    • To investigate the mediating role of learning in the relationship between repeated exposure and affect.
    • To examine how various factors influence learning and affect measures.
    • To extend existing theories on stimulus familiarity and affect.

    Main Methods:

    • Three experiments were conducted with 229 undergraduate participants.
    • Learning and affect measures were assessed under varying conditions.
    • Factors manipulated included exposure duration, serial position, rating delay, and stimulus properties.

    Main Results:

    • Learning was found to mediate the relationship between repeated exposure and affect.
    • Learning and affect measures demonstrated similar patterns across experimental conditions.
    • Results were consistent across manipulations of exposure duration, serial position, rating delay, and stimulus properties.

    Conclusions:

    • Learning appears to be an intrinsically rewarding process.
    • Learning clarifies a key mechanism linking exposure frequency to affect.
    • Findings extend Berlyne's two-factor theory by incorporating the role of learning.

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