Paul E. Plsek on creativity and innovation in organizational change. Interview by Paul L. Green

Mr. Plsek is an independent consultant with 20 years of diverse experience in the field of quality management. He has written numerous articles, presented papers at a variety of conferences, and led seminars for more than 10,000 managers and executives in diverse companies. His seminar, "Creative Thinking for Serious People," has taught people that there can be a serious approach to innovation. He also has served in a variety of engineering and management positions at AT&T and Bell Laboratories and is a senior fellow with the Institute for Healthcare Improvement. Mr. Plsek has BS and MS degrees in electrical engineering from Texas A & M University and the Polytechnic Institute of New York (Brooklyn).