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Move over Columbia, HCA is back. With new name comes a new focus on communities
Abstract:
The Columbia name is gone, leaving only the HCA moniker. With the change comes a renewed focus on community rather than on the national brand. Observers also see the shedding of the Columbia name as a way for HCA to get rid of some of its corporate baggage, helping the system's efforts to make a fresh start following its recent $745 million partial settlement of federal fraud charges.
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