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A ten year update on the marketing life cycle for hospital information technologies
1Edwin L. Cox School of Business, Southern Methodist University, Dallas, TX 75275-0333, USA. msobol@mail.cox.sm.edu
Abstract:
This is a 1999 update of an original article based on 1989-90 data published in the Journal of Hospital Marketing. The adoption of hospital information technologies shows that most of these technologies were no longer in the innovator or early adopter stages. Infrastructure building technologies such as clinical information links, PC networking with the mainframe, MD links between doctors and hospital and E-mail showed the highest percentage of increase. Bar coding for inventory (transactional) also made great increases. Opinions on barriers to the adoption of hospital information technology are ranked and are studied by age of respondent, public vs. private hospitals, and job function.