Selling mental health services to businesses: concepts and strategies

In order to interest businesses in buying mental health services for their employees, professionals must be able to speak the businessman's language and market their product--mental health services. They must emphasize the cost-effectiveness of mental health care and explain how the business can benefit from including such services in the company's benefits package. The authors describe some concepts and strategies they found helpful when they ventured into the business community to "sell" the services of their community mental health center. They discuss such factors as the need to present a polished, professional image and to gear services to the needs of the particular employer and his employees.