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Stroop effect in words that differ from color words in one letter only

U Bibi1, J Tzelgov, A Henik

  • 1Department of Behavioral Sciences, Ben-Gurion University of the Negev, Beer-Sheva, Israel. bibi@bgumail.bgu.ac.il

Summary

The Stroop effect, measuring automatic reading, is influenced by where a letter is changed in a word. Modifying the last letter of a color word significantly impacts this effect, challenging current theories.

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