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A multi-dimensional, multiple method analysis of attitudes toward the elderly.

L E Weinberger, J Millham

    Journal of Gerontology
    |May 1, 1975
    PubMed
    Summary

    Young adults show negative attitudes toward the elderly in general. However, when judging specific individuals based on life stories, they rated older adults more favorably than younger ones.

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    Area of Science:

    • Psychology
    • Gerontology
    • Social Cognition

    Background:

    • Attitudes toward aging are complex and can vary based on the target.
    • Previous research indicates general negative stereotypes associated with older adults.

    Purpose of the Study:

    • To investigate how young adults' attitudes differ when evaluating a "representative" elderly person versus a specific elderly individual.
    • To compare attitudes toward a "representative" 25-year-old and a "representative" 70-year-old.
    • To examine how different measurement methods influence perceptions of age groups.

    Main Methods:

    • An attitude questionnaire assessed general perceptions of a "representative" 25-year-old and 70-year-old.
    • Participants then evaluated specific individuals based on autobiographical sketches equated for social desirability but differing in target age (25 vs. 70).

    Main Results:

    • General attitudes revealed more negative ratings for the elderly compared to the younger adult.
    • When judging specific individuals via sketches, college students rated the 70-year-old more favorably than the 25-year-old.

    Conclusions:

    • General negative stereotypes about aging may not apply when individuals are evaluated on a personal level.
    • The method of attitude measurement significantly impacts perceptions of different age groups, highlighting the nuance in age-related biases.

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