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Deeper processing at target selection increases the magnitude of negative priming.
P L Yee1, K E Santoro, A L Grey
1Department of Psychology, 198 College Hill Rd., Clinton, NY 13323, USA. pyee@hamilton.edu
Memory & Cognition
|February 28, 2001
Summary
Deeper processing at the target selection stage significantly enhances negative priming effects. However, positive priming is boosted by deeper processing during response selection, showing distinct stage-specific influences.
Area of Science:
- Cognitive Psychology
- Neuroscience
- Human Information Processing
Background:
- Priming effects are crucial for understanding cognitive processes.
- The influence of processing depth on different task stages remains an area of investigation.
Purpose of the Study:
- To investigate whether deeper levels of processing yield equivalent priming effects across all task performance stages.
- To examine the distinct roles of target selection and response selection in modulating priming.
Main Methods:
- Experiment 1: Factorially varied processing depth (perceptual vs. conceptual) across target and response selection stages using animal names.
- Experiment 2: Generalized findings using a parity-based numeric target selection task.
Main Results:
- Negative priming was greater with deeper processing at the target selection stage.
- Positive priming was greater with deeper processing at the response selection stage.
- Processing depth at one stage did not affect priming at the other stage.
Conclusions:
- Task stage-specific processing depth differentially modulates negative and positive priming.
- Target selection demands significantly influence the strength of negative priming effects.