Why scientists should cooperate with journalists

Despite a widespread impression that the public is woefully ignorant of science and cares little for the subject, U.S. National Science Foundation (NSF) surveys show the majority are very interested and understand that they are not well informed about science. The data are consistent with the author's view that the popularity of pseudoscience does not indicate a rejection of science. If this is so, opportunities for scientists to communicate with the public promise a more rewarding result than is commonly believed among scientists. In fact, the increasing visibility of science in the mass media correlates with a slow, steady improvement in public understanding of science in recent years.