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[Is more really up?: experimental evidence for orientational metaphor]

K Nakamoto1

  • 1Department of Educational Psychology, School of Education, Waseda University, Nishi-Waseda, Shinjuku-ku, Tokyo 169-8050.

Summary

This study provides evidence that the UP-DOWN image schema influences cognitive processing. When metaphorical orientation conflicts with spatial location, reaction times increase, demonstrating schema accessibility.

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