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Trust on the health Internet
1Healthwise, Incorporated, Boise, Idaho, USA.
Managed Care Quarterly
|March 17, 2001
Summary
Building trust is crucial for online health information. Health plans can improve public perception by offering evidence-based Information Therapy programs to guide members and prevent medical errors.
Area of Science:
- Health Informatics
- Medical Ethics
- Consumer Health Information
Background:
- Trust and ethics are paramount in online health discussions.
- Consumers question the bias and privacy of medical websites.
- Lack of trust deters users from health websites, impacting managed care organizations.
Purpose of the Study:
- To address the critical issue of trust in online health information.
- To explore strategies for managed care organizations to rebuild public trust.
- To highlight the role of evidence-based Information Therapy programs.
Main Methods:
- Qualitative analysis of consumer trust factors in online health.
- Review of managed care organization challenges regarding public image.
- Conceptual framework for Information Therapy program implementation.
Main Results:
- Trust is the primary concern for users of medical websites.
- Users seek unbiased information and data privacy.
- Information Therapy programs can enhance trust and user engagement.
Conclusions:
- Managed care organizations must prioritize trust to engage consumers online.
- Evidence-based Information Therapy offers a viable solution to build trust.
- Providing accessible, reliable health information empowers consumers and improves outcomes.