Communications planning

Whether you are communicating a totally new benefit program or announcing a change in an existing one, effective planning will make the difference between success and failure of your communications campaign. Effective benefits communication is more than just distributing a summary plan description or conducting an employee meeting. It's more than spending a lot of money on elaborate brochures or expensive videotapes, or posting information on the intranet. More and more, benefits communicators are expected to communicate in a way that influences employees to make changes in their personal lives, a tall order that requires careful planning and coordination.