Related Experiment Videos
Who buys their textbooks online?
1Department of Economics and International Business, Bennett S. Lebow College of Business, Drexel University, 32nd and Chestnut, Philadelphia, PA 19104, USA.
Psychological Reports
|March 29, 2001
Summary
Computer and Internet skills were found to predict online textbook purchases in a pilot study. This research highlights the importance of digital literacy for e-commerce behaviors among students.
Area of Science:
- Educational Technology
- Consumer Behavior Studies
Background:
- The increasing digitization of academic resources necessitates understanding student online purchasing behaviors.
- Digital literacy is a key factor influencing students' adoption of online platforms for educational materials.
Purpose of the Study:
- To investigate the relationship between students' computer and Internet skills and their propensity to purchase textbooks online.
- To identify predictors of online textbook purchasing behavior in an undergraduate population.
Main Methods:
- A pilot study was conducted with 82 undergraduate students.
- Data were collected on participants' self-reported computer and Internet usage skills.
- Statistical analysis was performed to determine the predictive power of these skills on online textbook purchasing.
Main Results:
- Skills with computers and Internet use significantly predicted purchasing textbooks online.
- Higher proficiency in digital skills correlated with a greater likelihood of buying textbooks through online channels.
Conclusions:
- Digital literacy is a crucial factor influencing online textbook acquisition among students.
- Universities and e-commerce platforms should consider digital skill levels when developing online purchasing strategies for students.