Related Experiment Video
Updated: Aug 4, 2026

Drug Repurposing Hypothesis Generation Using the "RE:fine Drugs" System
Published on: December 11, 2016
Processing prescription drug information under different conditions of presentation
J C Schommer1, W R Doucette, M M Worley
1University of Minnesota, College of Pharmacy, Minneapolis, MN 55455-0343, USA. schom010@tc.umn.edu
Objectives:
The purpose of this study was to investigate individuals' processing of prescription drug information under different conditions of presentation.
Design:
Videotapes and written materials were used to develop 12 different conditions of presentation and data were collected via a mailed survey methodology. Controlling for respondent age, we studied respondents' perceptions of cognitive effort required to process the information, information overload, and evaluative response to the information. Also, we documented and studied the number of questions reported after exposure to the information.
Subjects:
Study materials were mailed to 624 volunteers living in the United States, of which 477 (76.4%) returned completed data forms.
Results And Conclusions:
The results suggest there is a balance between the need for information at a level sufficient for individuals to make decisions and the need for information that will not overload individuals as they cognitively process it.
More Related Videos
09:24Application and Methodology of the Non-destructive 19F Time-domain NMR Technique to Measure the Content in Fluorine-containing Drug Products
Published on: August 22, 2017
07:51Hydra, a Computer-Based Platform for Aiding Clinicians in Cardiovascular Analysis and Diagnosis
Published on: September 26, 2018
Related Concept Videos
Drug Dosage Regimen: Overview
Typically, the starting dose and dosing interval are guided by the manufacturer's recommendations based on clinical trials conducted during and after drug...
Prescription, Nonprescription and Orphan Drugs
The misuse and addiction to prescription drugs is a growing problem that can affect people of all age groups, specifically teenagers. This can happen when prescription medications are used in ways not intended by the prescriber, such as taking someone else's prescription or using medication for...
Dosage Regimens: Designs and Approaches
Dosage Interval and Administration Route: Determination Methods
Drug Dosing: Geriatric Patients
Modified-Release Drug Delivery Systems: Overview