G F Loewenstein1, E U Weber, C K Hsee
1Department of Social and Decision Sciences, Carnegie Mellon University, Pittsburgh, Pennsylvania 15213-3890, USA. gl20@andrew.cmu.edu
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Current choice theories focus on cognition, but the risk-as-feelings hypothesis shows that immediate emotional reactions significantly influence decisions under risk. Affective responses can override cognitive assessments, driving behavior in uncertain situations.
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