Towards sustainable development: catalysts for change in industrial water management

"Business as usual is not an option." Water management practices are changing too slowly and the global "fresh water gap" continues to grow. Actions as must be taken by government and civic leaders. Industry also has a responsibility to act, but its inability to adequately meet the challenge to date points to the need for additional stimuli. The current water crisis can be mitigated by changes in behaviour and perceptions. This presentation will argue that specific catalysts are required to encourage and support a dramatic shift of behaviours and perceptions by industry leaders. The catalysts include: establish clear and objective rules; introduce water pricing; recognize "life cycle" costs; prioritize needs; reward small-scale solutions; nurture innovations; spread global best practices. With the help of the catalysts described herein, industry can take its place as a leader in effective water management in the 21st Century. In partnership with governments, international organizations and civic organizations, industry leaders can help meet the challenge of the water crisis while creating sustainable economic growth.