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The seductive lure of creative compensation.

B J Harrison

    Fund Raising Management
    |June 21, 2001
    PubMed
    Summary

    Development professionals are increasingly managing organizations and raising funds through traditional and online methods. This includes creating digital fundraising programs, e-commerce ventures, and product lines to drive revenue.

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    Area of Science:

    • Management Science
    • Organizational Behavior
    • E-commerce Strategy

    Background:

    • The modern economic landscape demands expanded roles for development professionals.
    • Traditional fundraising is insufficient in the digital age.

    Purpose of the Study:

    • To explore the evolving responsibilities of development professionals.
    • To examine the integration of digital strategies in organizational management and fundraising.

    Main Methods:

    • Analysis of current economic trends impacting non-profit and for-profit organizations.
    • Case study review of organizations successfully implementing digital fundraising and e-commerce.

    Main Results:

    • Development professionals are now key players in organizational management.
    • Successful integration of cyberspace fundraising, e-commerce, and product lines is crucial for revenue generation.

    Conclusions:

    • Development professionals must adapt to new digital revenue streams.
    • Strategic implementation of online ventures is essential for organizational growth and financial sustainability.

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